Opening paragraphs are crucial to the success of your articles because they provide an entry point. It’s this brief introduction that launches the article. The opening or lead merely informs the reader of what’s in store.
If your title did its job, it captured attention and aroused interest. Now your prospect has advanced to the text. An effective introduction should continue the thought or theme presented in the title. In so doing, it’s confirmation to the reader that she’s in the right place and her split-second reaction to click through rather than click away is in perfect alignment with her intention.
Here’s an easy way to carry on where the title left off. Write your opening paragraph as a more detailed sub-heading to your title.
The best way to explain this is by example. Let’s say your article topic is “Walking For Weight Loss”. So your title might be something like this:
“How To Walk Your Way to Easy and Natural Weight Loss”
and your introduction could be something like this…
“If easy and natural weight loss is important to you, read on. I’m going to show you how to melt fat without sweating through your clothes, without spending hours at the gym and without forking over hundreds of dollars in membership fees. Walking is nature’s solution to weight loss. But it only works when you follow a few simple but proven ideas.”
To use this technique, think of your title as a main headline on a sales letter. Then follow it up with a supporting sub-head that further fuels the interest of the reader you’ve already targeted. It’s a one-two punch that intensifies the interest of those captive eyeballs. A strong title captures the reader’s attention and the introduction confirms and expands upon it.
Introductions set the stage for readers. It helps them to focus by providing direction and a brief warm-up before you unleash your main article content. It’s important however that you don’t wander or spit out unnecessary words endlessly. Stay on target and keep it brief. Make every word justify its presence – just as you would in a headline or classified ad.
It’s the introduction that sets up the main idea and gives a short title meaning and helps readers to understand your message. The title jumps out at readers and invites them inside. And the introduction adds depth and context. It’s this opening that gives you a paragraph or two to explain your position. You’ve got lots more space to supply plenty of enticing details that you couldn’t fit into the title itself.
Good openings create anticipation. An on-target title attracts the exact audience you want. Your prospects were first drawn by the title. Now it’s your chance to build up their interest by hinting at the big payoff still to come.
Creating anticipation means prospects will stay tuned. Anything less and they’ll quickly grow bored and the moment that happens, they’ll dash away immediately.
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